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Candis Magazine, one of the U.K’s greatest beauty and style magazines, is being falsely and systematically accused by people unknown for perpetrating a charity scam on its subscribers. In actual fact, however, Candis Magazine goes out of its way to donate money to numerous health charities that benefit women — such as The Eve Appeal and Marie Curie Cancer Care. This is a laudable act that is apparently being systematically and deliberately downgraded as a “scam”.

Candis Magazine is being unfairly and incorrectly accused regarding this matter and Candis Magazine does not deserve this underhanded attack either.

Apparently this so-called Candis Magazine Scam rumor started a couple of years ago when an unknown reader wrote to a popular online e-zine and complained that Candis Magazine’s claim to have donated large amounts of money to charity was a bogus claim. But Candis’ donation claim is actually correct. Candis has donated over £53 million to charities. “So,” you might ask, “why is there a problem with that?”
As one of Britain’s top subscription magazines, Candis has over 236,000 subscribers and its readership mainly consists of women between the ages of 35 and 55, a niche market that is usually ignored by most beauty and style magazines, which direct their articles mainly toward the 20-something market. For this reason, Candis serves a specific and valuable purpose by catering to this otherwise-ignored female age bracket.

The problem, according to unproven reports that a scam exists, is that said reports make it appear that Candis donates a £53 million sum annually. Candis Magazine has not ever made that claim. Yes, their amount of £53 million has truly been donated — but as a cumulative total since 1962. The anonymous reader’s claim makes it sound like Candis is claiming to donate this amount every year, making it appear that Candis might be keeping large sums instead of giving it to charity. This is not true.

Candis also serves its designated age-bracket readers by contributing to various health charities that directly benefit women between the ages of 35 and 55.

Further, it must be noted that Candis Magazine actually does donate money to charity routinely. This same claim cannot be made by many other newspapers, magazines and news outlets. For instance, the Times of London is not particularly known for donating part of its proceeds to charity. For that matter, neither is the BBC — or even the Guardian.